Understanding how Gladys works
We work a little differently and are proudly so. We focus on finding your family a consistent local Carer to provide support and provide you with continuity, not just a revolving door of different faces.
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How does Gladys operate as a home care agency?
At Gladys, we take pride in doing things differently. We are not a traditional domiciliary care agency; instead, we operate what CQC refer to as an introductory agency. This means our role is to connect individuals and families with trusted, self-employed private carers who provide support in the home. Rather than managing or directing care ourselves, we focus on making the right match. We offer the tools, support, and structure needed for both parties to thrive.
Once a match is made, the ongoing care relationship is managed directly between the carer and the client, granting families greater flexibility, control, and choice. For Carers, this model means increased autonomy and fairer pay, 65% more than they get from traditional care work. For families, it results in quicker access to care, reduced costs, and the ability to tailor care around their specific needs, all backed by the support of the Gladys team.
Once a match is made, the ongoing care relationship is managed directly between the carer and the client, granting families greater flexibility, control, and choice. For Carers, this model means increased autonomy and fairer pay, 65% more than they get from traditional care work. For families, it results in quicker access to care, reduced costs, and the ability to tailor care around their specific needs, all backed by the support of the Gladys team.
Welcome to the Gladys family! Your Trusted Partner for Home Care
Gladys was born from personal experience and a deep frustration with how difficult it was to find consistent, compassionate care for our loved ones. We knew there had to be a better way.
Since 2023 Gladys has been dedicated to revolutionising home care by connecting individuals and families with devoted carers across Bath, BANES, Bristol, Dorset, Hampshire, Somerset, Wiltshire and South Gloucestershire. When we refer to ourselves as an "introductory agency," we want to share why this proven model has been successful for both those seeking care and the incredible carers who provide it.
From the outset, Gladys was built with a core mission: to put people first. This means creating a service that empowers both those who need care and the talented individuals who provide it. We believe in fostering strong, local connections based on trust, understanding, and a model that truly works.
Since 2023 Gladys has been dedicated to revolutionising home care by connecting individuals and families with devoted carers across Bath, BANES, Bristol, Dorset, Hampshire, Somerset, Wiltshire and South Gloucestershire. When we refer to ourselves as an "introductory agency," we want to share why this proven model has been successful for both those seeking care and the incredible carers who provide it.
From the outset, Gladys was built with a core mission: to put people first. This means creating a service that empowers both those who need care and the talented individuals who provide it. We believe in fostering strong, local connections based on trust, understanding, and a model that truly works.
The Gladys Home Care model is 5*
We've delivered tens of thousands of hours of home care and support to people aged 23 to 104 and are proud to have a robust model that focuses on delivering what matters most to families; a trusted local person to provide support and care.
We focus on
Expert Matching: We work closely with clients and carers to thoroughly understand individual needs, preferences, and skills. This detailed approach has led to numerous successful introductions and the formation of strong care partnerships.
Empowering Skilled Carers: We provide self-employed carers with a robust platform to find ideal clients, manage their schedules efficiently, and set competitive rates (within a framework ensuring fair compensation). This empowers them with greater autonomy and control over their professional lives.
Client Choice and Control: Families and individuals benefit from access to a growing pool of experienced carers, allowing for a more personalised selection based on specific requirements and preferences. The direct agreement established fosters clear communication and tailored care.
Ongoing Support and Community: While the direct care agreement is between the client and the carer, Gladys remains a committed support system. Our platform facilitates seamless communication and scheduling, providing resources for guidance and support whenever needed. We actively gather feedback from both clients and carers to ensure consistently high standards and continuous improvement.
We focus on
Expert Matching: We work closely with clients and carers to thoroughly understand individual needs, preferences, and skills. This detailed approach has led to numerous successful introductions and the formation of strong care partnerships.
Empowering Skilled Carers: We provide self-employed carers with a robust platform to find ideal clients, manage their schedules efficiently, and set competitive rates (within a framework ensuring fair compensation). This empowers them with greater autonomy and control over their professional lives.
Client Choice and Control: Families and individuals benefit from access to a growing pool of experienced carers, allowing for a more personalised selection based on specific requirements and preferences. The direct agreement established fosters clear communication and tailored care.
Ongoing Support and Community: While the direct care agreement is between the client and the carer, Gladys remains a committed support system. Our platform facilitates seamless communication and scheduling, providing resources for guidance and support whenever needed. We actively gather feedback from both clients and carers to ensure consistently high standards and continuous improvement.
Gladys underpins great care
When you're looking for someone to help provide home care:
The right person, not the next available one. We match your family with local carers and helpers we've personally met, interviewed, and DBS checked. No rota. No stranger at the door every week. You stay in control. You pick who comes, when they come, and what they do. If something isn't working, we help you change it, quickly and without a fuss. No middle layer. No messages lost in translation. You talk to the person looking after your family member, and they gets to know your family properly. Life changes. So does care. Increase the hours, drop them back, shift the schedule around, adjust what's needed.
Your carer is self-employed and works with you directly, so it's simple. Your money goes further, and her carer earns more. Everyone wins except the agency that used to sit in the middle.
Support from the Gladys team whenever you need it.We're not here to manage the relationship, we're here to make sure it works. If you need help, a second opinion, or a change of plan, we pick up the phone. The bucket full of five-star reviews from families we've helped, and plenty from families we couldn't, tells you most of what you need to know.
If you're a carer or helper looking for a new family to support.
Work with local families who value you. We introduce you to people nearby whose needs match what you offer. You decide who you want to work with.
Earn 65% more than an agency would pay. Because Gladys introduces rather than employs, far more of what the family pays lands with you.
Genuine flexibility, not agency "flexibility". You're self-employed. You choose your hours, your clients, your patch. We handle the introductions and the admin; you focus on the work. Gladys makes sure you're never out of pocket and paid weekly, even if there's an issue with the client, you're not on your own. All this adds up to Five-star reviews from the carers and helpers already on the platform. You can even ask them yourself, they'll tell you the difference.
The right person, not the next available one. We match your family with local carers and helpers we've personally met, interviewed, and DBS checked. No rota. No stranger at the door every week. You stay in control. You pick who comes, when they come, and what they do. If something isn't working, we help you change it, quickly and without a fuss. No middle layer. No messages lost in translation. You talk to the person looking after your family member, and they gets to know your family properly. Life changes. So does care. Increase the hours, drop them back, shift the schedule around, adjust what's needed.
Your carer is self-employed and works with you directly, so it's simple. Your money goes further, and her carer earns more. Everyone wins except the agency that used to sit in the middle.
Support from the Gladys team whenever you need it.We're not here to manage the relationship, we're here to make sure it works. If you need help, a second opinion, or a change of plan, we pick up the phone. The bucket full of five-star reviews from families we've helped, and plenty from families we couldn't, tells you most of what you need to know.
If you're a carer or helper looking for a new family to support.
Work with local families who value you. We introduce you to people nearby whose needs match what you offer. You decide who you want to work with.
Earn 65% more than an agency would pay. Because Gladys introduces rather than employs, far more of what the family pays lands with you.
Genuine flexibility, not agency "flexibility". You're self-employed. You choose your hours, your clients, your patch. We handle the introductions and the admin; you focus on the work. Gladys makes sure you're never out of pocket and paid weekly, even if there's an issue with the client, you're not on your own. All this adds up to Five-star reviews from the carers and helpers already on the platform. You can even ask them yourself, they'll tell you the difference.
Want to learn more about how it works?
Drop us a call, the office team are always happy to chat or pop an email to hello@gladys.care - We're glad to help!
How we’re helping
Discover More About Gladys' Services
How It Works
Gladys is the easiest way to find trusted local Carers and Helpers in your community.
1
Share your care needs
Tell us who needs support, where, and what tasks are required. We’ll create a personalised care profile for you or your loved one.
2
Review your matches
Receive a handpicked list of local Helpers and Carers that match your needs. You stay in control, choosing who you want to work with.
3
Connect & Schedule
Chat directly with your selected Carer or Helper to ensure a good fit. Once you’re happy, book visits and manage payments easily - all in one place.
The Care Hub
We know how hard it can be to navigate the complexities of care and help for your family. We’ve hand-selected the best content and guidance from a trusted team of experts to break through the jargon and help you understand everything you need to know when it comes to care at home.

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